Douglas Elliman · Marketing & Creative

How a request moves today

Current state, drafted from our Oct 9 conversation. Help us correct it.

StepDecisionSystemFrictionStart / endNeeds your input

Intake

How requests arrive and become briefs

Execute

How Creative builds, proofs, and delivers

Report

How leaders see the work

No
Yes
Skips Workfront
Yes
No, revise
???
monday.com, Cognito Forms, email, text
Inbox or form
Workfront
Workfront, Canva, Figma
Workfront proofing, Slack
Workfront dashboards
A different intake path in each region
Pre-brief Marketing work isn't tracked
Requests re-keyed by hand
Urgent work skips the system
Projects set up with just the brief
Alert noise pushes feedback to Slack
Waiting on agent approvals?
Inconsistent inputs weaken reports
No time or agent-tier view
Select any step to see what we heard and what we'd like to confirm.